New Path Foundation announced today its selection of its new agency of record, The AGENCY located in Orillia. The announcement comes as part of a 2012 initiative to help the Foundation and its critically needed supports gain a better understanding and awareness within Simcoe County. The AGENCY will be working to re-define and develop a strong new brand position for New Path Foundation’s new “Help4The1in5” Campaign to be launched later this year. James Thomson, Vice President of Resource Development for the New Path Foundation stated “we are tremendously excited to be working in partnership with The AGENCY and are looking forward to an incredible awareness and fundraising campaign integrating social media in a new and innovative way.”
The AGENCY will be handling the creative branding and execution of a planned on-going digital marketing and donor engagement strategy. The efforts are designed to get local families and community partners involved in better understanding the staggering statistic that 1 in 5 children are affected by Mental Health issues and what they can do to help. Through an approachable brand, New Path Foundation is looking to extend its reach into the communities it serves and bring about much needed awareness to programs and support workers that often go unrecognized for the work they do in helping families and children affected by mental health challenges.
About The AGENCY
The AGENCY is a Boutique Branding & Digital Marketing Agency located in Orillia and servicing Southern Ontario. Positioned as a resource for Marketing Leaders, The AGENCY works with organizations looking to effectively brand, build and market in the digital landscape. As a leader in innovative branding, The AGENCY blends a unique philosophy of storytelling to emotionally open up brands to end-user engagement. Results oriented, The AGENCY works in industry sectors such as retail, franchising, quick service restaurants & non-profit where brand performance and strategy is paramount to organization growth. For more information visit www.theagencywebsite.ca
About New Path Foundation
New Path Foundation is a public foundation with a volunteer board of directors which serves as a link between donors, charitable interests and the vital needs of community members. New Path Foundation develops and manages philanthropic investment and mobilizes community support directed to New Path Youth and Family Services, meeting the needs of children, youth and families. The foundation brings non-profit human service organizations under one roof through its Common Roof facilities. The Common Roof initiative helps to ensure efficient use of space, service and infrastructure for the in-house agencies while providing opportunities for cross sector organization and collaboration.